Douglas Green, under the dedicated ‘The Principle’ label shall release the first two Fairtrade certified wines originating from one of its Stellenbosch producers, Koopmanskloof. The brand’s first Fairtrade mark is used on certain lines of the Douglas Green Chenin Blanc 2008 and Cabernet Sauvignon-Merlot 2008.Koopmanskloof Vineyards received its Fairtrade certification in 2007 as a result of various initiatives to ensure farm-worker ownership and a drive to social upliftment among the farm-worker community who receive a social premium linked directly to consumer sales. The communities themselves decide how this premium is invested.
ARA is an association currently comprising members that include the major manufacturers of alcohol beverages in South Africa including DGB and as such we adhere to a strict and comprehensive Code of Commercial Communication, which includes stringent rules on advertising, packaging and promotions and media use that promotes responsible consumption of our products.
The project was made possible by Pieter Joubert who introduced DGB to the potential in Ulundi and with the endorsement of royal family co-ordinator, Prince SM Zulu on behalf of King Goodwill Zwelethini and the local council who provided the land and permission for the plantings. Food and Trees for Africa have also thrown their weight behind the initiative.
“There is no doubt that the outlook for the environment and these communities is brighter,” says Stephan. “The real value will be fully appreciated in 3 to 4 years time when the plants can be harvested. These 120 plants will provide excellent trial material to experiment with tangible commercial uses. We are optimistic that this small pilot project will reap big rewards and lead to a viable and successful bamboo plantation eventually.”
INTEGRATED PRODUCTION OF WINE (IPW)